Faculty: Richard Trutz

Richard Trutz, MBA

Title(s):
Senior Adjunct Professor
School(s):
Business, Undergraduate
650-888-5733
Campus(es):
San Francisco, Online

Richard Trutz has a very unique and distinguished career in the senior level positions that include Chief Executive Officer - President, Global Chief Marketing Officer, and Vice President - New Business Development. These mission critical positions represent a diverse range of consumer and enterprise vertical markets that include; retail / CPG, financial services, technology -- hardware / software, advertising agency, foodservice and consulting.

 
Global Chief Marketing Officer

His Marketing career includes the mission critical positions of Global Chief Marketing Officer -- Burger King Corporation, Global Chief Marketing Officer -- Pinnacle Systems, Inc., Managing Director -- Internet Business Solutions Group, Cisco Systems / Surgency, Inc. and Senior Account Executive -- J. Walter Thompson Advertising.

As Managing Partner of 360 Strategic Partners, Practice Lead -- Brand Marketing / Venture Funding he led the Account Teams for Toyota, Pinnacle Systems, Palm, Alliant Partners, and Burger King.

As Global CMO of Burger King Corporation, he directed the brand, sales promotions, advertising, corporate relations, and investor relation's strategies for 5500 restaurants globally.

As Global CMO of Pinnacle Systems, he developed the "mission critical", strategic competitive advantage initiatives for global (Europe / Americas / Asia Pacific) brand marketing / investor relations / public relations / advertising / sales promotions / packaging / pricing / marketing research / web site development / e-commerce / product development road map.

As Managing Director for Cisco Systems / Surgency, Inc., he directed the strategic brand development "thought-leadership" proposals for Global 1000 enterprises utilizing the Cisco Systems technology and software applications from SAP, Oracle, Siebel Systems, etc. Clients included Palm, Ford, Schwab, Toyota, Starbucks, Home Depot, and Wal-Mart.

As Senior Account Executive of J. Walter Thompson Advertising, he led the Account Teams for M&T Bank, McDonalds, Buick Dealers, Blue Cross -- Blue Shield and Holiday Inn.

 
Chief Executive Officer / Chief Operations Officer

Richard Trutz' CEO / COO career includes serving as President - Burger King Canada and President -- Macro Trends Franchise Group (Burger King, Denny's, Applebee's).

As CEO of Burger King Canada, he directed the turnaround of an international strategic business unit. The turnaround strategies focused on customer satisfaction, unit level productivity, restaurant unit growth and franchise community financial restructurings.

As CEO of Macro Trends Franchise Group, he directed the mergers and acquisitions, operations, financing and marketing of international brand, franchise restaurants.


COURSES TAUGHT

MGT 156
Management Policy and Strategy
MKT 300
Marketing Management
MKT 307
Sales Promotion and Sponsorships
MKT 325
Brand and Product Management
MKT 337
Marketing Strategy and Planning
MKT 338
Consumer Behavior
MKT 305
Integrated Marketing Communications

RESEARCH INTERESTS & AREAS OF SPECIALIZATION

  • Developed Strategic Marketing
  • Digital Media
  • Strategic Business Consulting

EDUCATION

  • MBA (Marketing, Finance), University of California, Davis

PROFESSIONAL & TEACHING EXPERIENCE

  • 2004 - Present: Senior Adjunct Professor, Golden Gate University
  • 2002 - Present: Managing Director, Client Services, 360 Strategic Partners
  • 2001 - 2005: Global Chief Marketing Officer, Investor Relations, Pinnacle Systems
  • 1998 - 2001: Managing Director, Internet Business Solutions Group, Cisco Systems/Surgency, Inc.
  • 1993 - 1998: Managing Partner, E-Business Consulting Services Group, Macro Trends/Burger King

HONORS & AWARDS

  • Ad Person of the Year, Ad Club Miami
  • Education Enriches Everyone, Chairman
  • Community Service Award, Red Cross, Sacramento, CA